Watch the video below to hear from our founder and CEO John MacKrell to learn more about the HappyNest origin story.
HappyNest was never part of a grand business plan. It was created out of necessity.
Founder John MacKrell and his wife Katie were raising two young children while operating six neighborhood laundromats when their third child, Eliza, was born prematurely. With Eliza in the hospital for weeks and John's wife by her side, life became overwhelming. Between caring for their family, running a growing business, and managing everyday responsibilities, one chore seemed impossible to keep up with: the laundry.
Ironically, despite owning laundromats, laundry had become one of the biggest challenges in their own home.
That's when John's team offered a simple solution: bring the family's laundry to the laundromat and let them handle it. Twice a week, the laundry was picked up, professionally cleaned, folded, and returned the very next day. When John's wife finally returned home with Eliza, she immediately recognized the difference. It wasn't just about clean clothes. It was about having one less thing to worry about during one of life's most difficult seasons.
As friends and neighbors visited to meet the new baby, they noticed the neatly folded laundry arriving at the house and began asking if they could use the same service. What started as a solution for one family quickly grew to helping friends, neighbors, and eventually communities across the country.
In the beginning, HappyNest ran on Google Sheets, sticky notes, and a simple website with nothing more than a phone number. Today, it has grown into a nationwide laundry pickup and delivery service, helping thousands of families reclaim their time every month through trusted local providers.
While HappyNest has grown tremendously, its mission has never changed: make life a little easier by taking laundry off your to-do list.
Out with the laundry. In with the Happy.