Position: Director of Digital Marketing (#793656E)
Location: East Greenwich, RI
Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media (Facebook, LinkedIn, Instagram and others) display advertising campaigns, partnerships, events, direct mail and customer referrals. Lead integrated digital marketing campaigns from concept to execution. Manage and build a cohesive digital marketing team. Leverage data to determine the right mix of channels, meticulously measure and analyze channel effectiveness, produce regular forecasting and reporting on a per-channel basis; apply insights to improve results. Identify opportunities for innovation and experimentation; test and recommend new channels and acquisition approaches with A/B testing. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs). Identify trends and insights, and optimize spend and performance based on the insights. Brainstorm new and creative growth strategies. Plan, execute, and measure experiments and conversion tests. Collaborate and create landing pages and optimize user experience. Utilize analysis to better understand and evaluate the end-to-end digital guest journey across channels, platforms, and touchpoints, including role and contribution of each in engaging guests, driving traffic, and increasing loyalty and frequency of visitation. Optimize landing pages and user funnels.
Position requires a Master’s degree or foreign equivalent in Marketing Research, Business Administration (which must include course work in Marketing/ Marketing Research) or a closely related field and three (3) years of experience pre or post Master’s degree in search engine optimization.
Please Reference Job Number 793656E when sending resumes. Please mail resumes to: HR, HappyNest, Inc., 5700 Post Road, East Greenwich, RI 02818.